Vision, Mission and Core Values


To be a craft-based fashion accessories and home décor brand which enables  consumers to experience traditional art forms in a modern avatar. In this process we aim to enable the supports and promote traditional craft forms and artisans.


To enhance consumer’s accessibility of Indian craft forms globally by creating modern lifestyle accessories and making them available across e-commerce, specialist boutiques, and own website.

Core Values

The core values governing our business include:

  • Innovation in designs
  • Supporting local art forms and artisans
  • Sustainability usage of raw materials and resources